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DigiTay: Traveltech for Tay Cities

In October 2023, Traveltech for Scotland launched a groundbreaking initiative to support travel and tourism businesses in the Tay Cities Region. This pilot program, in collaboration with local technology experts, aimed to help businesses in Angus, Dundee, North-East Fife, and Perth & Kinross adopt and implement innovative technology solutions to enhance their operations and customer experiences.

The primary goal of the initiative was to accelerate the adoption of technology within the travel and tourism sector. By offering both funding and hands-on assistance, the program showcased the potential of emerging technologies and fostered collaboration between businesses and tech providers in the Tay Cities region.

Visit the TravelTech for Scotland website here: Traveltech | Traveltech for Scotland is here to get behind Scotland’s traveltech pioneers

Key Achievements

  • Business Participation: 55 businesses expressed interest, with 15 selected for the trial phase.
  • Funding: Grants of up to £3,080 were awarded to businesses.
  • Outcomes:
      1. Adoption and development of new tech products and services.
      2. Increased customer demand and improved profitability.
      3. Enhanced productivity and customer service.
      4. Development of new tech skills among staff.

Event Highlight

On Tuesday 11th March 2025, Traveltech hosted a transformative AI workshop for tourism businesses in the Tay Cities region which took place at the AK Bell Library in Perth. As proud funders of the test bed behind this initiative, we at DigiTay were extremely excited to see local businesses exploring practical AI applications. 

There were fantastic insights from the speakers which consisted of Pedro Moreira, Boris Borisov, and Joshua Ryan-Saha on leveraging technology to automate routine tasks and create more personalised guest experiences. 

The enthusiasm and innovative spirit at the workshop were palpable, and attendees left with a renewed sense of excitement for the future of AI in tourism. The Tay Cities region is poised to see these tourism innovations flourish, driving growth and enhancing the visitor experience. 

Here are some photos from the workshop!